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The PureFocus studio is acoustically treated for improved accuracy and frequency response. The mastering process here is different from most mastering facilities in that it is entirely ‘in-the-box’ – the audio signal never leaves the digital audio workstation (DAW). While software cannot reproduce the nuances of traditional analogue mastering hardware, it does come at a greatly reduced cost which gets passed onto the client. It also affords the convenience of precise and instant recall of sessions, in the event that a master needs some touch-up work.